Starter Studio Demo Day Featured in Orlando Business Journal

Move over, Silicon Valley — Orlando finally got its first demo day.

Starter Studio, the tech company accelerator that opened downtown in August, put its seven companies on display for the tech community and for potential investors. The event brought…

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Video: Orlando Business Journal Interview for Demo Day

Starter Studio had its first Demo Day Nov. 13 in downtown Orlando. I spoke with Daniel McGaw, one of Starter Studio’s co-founders. Turns out Starter Studio is actually looking to raise $150,000 to $200,000 for the next round of companies to come through…

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Starter Studio in The Orlando Business Journal

Five Orlando technology entrepreneurs have launched a program aimed at helping grow other startup companies in Orlando.

Starter Studio will be based in the 8,500-square-foot offices of Envy Labs LLC and Code School LLC when the two companies move into the GAI Building at 618 E. South St. in June.

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4 ways facebook is stupid

Yeah, I know what your thinking. I am not saying facebook the company is stupid, I am saying that everything on facebook kinda is. Now don’t get me wrong, some very smart things happen in the news feed, groups, messages, and chats, but overall when you think about 99% of the things that get comments, likes, or shares are stupid. So let’s go over some examples how facebook is stupid.

1. Pictures rule because reading is for smarty pants

A favorite of ours recently has been the success of images across all social networks. You know your on pinterest or have looked, you have an instagram account, and maybe even 3 or 4 other photo filtering apps on your iPhone. On facebook though the stupid pictures rule, and always will. has some 65,000 fans and posts all kinds of cool and educating content, but when they get stupid they have their highest engagement rates. For example this picture is one of their most engaged images of all time on their fan page.

2. Video dominates because we are too lazy to read what you have to say

Even though what you have to say is super cool, and your a great writer I won’t waste my time reading your article. If you post as a video to your news feed and it is less then a minute long and funny I might listen. This is the general consensus of the normal facebook user, and if I wasn’t writing in a blog you wouldn’t be reading this. A proven example of this is the Orange County Florida Mayor Teresa Jacobs video posted on her news feed. When the mayor has something to say a lot of times she will post in text about it, but seldomeley to people respond to the text heavy posts. When she posts a video featuring star wars characters and flashy graphics people click in droves.

3. Fill in the blanks

Go ahead fill in the ________ with whatever you ________. See what comes out, and you might just earn your fan page some heavy engagement. We all like to play agame and be creative and even a lot stupid. Some of the blanks will get filled in with cool and clever blanks, when many others will get random and profane substitutions. Either way fill in the blanks is one of the most engaging type of posts or campaigns we do to increase engagement and edgerank scores. See how Century Tuna used it in a custom app to help make their page viral with over 400 comments.

4. Best caption wins!

There is no real prize, there is a real competition though. By combining the popularity of pictures and fill in the blanks you get a post full of engagement. We do this on our fan page a lot ( to increase engagement, but also to make ourselves laugh. Facebook isn’t a place to be taken seriously, so we take advantage of the stupid level as much as possible. This post garnered us likes and comments from fans we never even knew we had.

Ok, so these are post examples of how things can be stupid on facebook. You have to keep in mind that facebook is america’s greatest past time, and is not a place they go searching for things to buy. People want to be entertained and enjoy their experience on facebook, so the majority of the time stupid things are what they are looking for. The average user spends over an hour a day browsing through their friends, ex girlfriends, and children’s pictures and videos. So if you want to succeed on facebook you might want to dumb it down a little bit, or hell just become a little stupid with the other 900 million users.

by Dan McGaw

Facebook making another change

As we are all used to, facebook will be throwing another curve ball at us. Recently announced in their fan page update email, they will be updating the size and location of your profile image. Now this might seem like a small change, but for some of this it means 100’s of re-designs. Comment at the bottom of this post if your company is looking at a cover image redesign.

facebook update email

Therefore, the new size of your profile image will be 160 x 160. Now this will not directly affect your current image because your profile picture had to be 180 x 180 to be accepted. That image was then compressed by facebook into the current 125 x 125 box. There has been no response to whether this 180 x 180 minimum size is still required, but we do know the image will now sit 23px from the left and 210px from the top of the page.

So how does this affect you? If you have a super cool cover image which lines up with your profile image you will have to do a redesign. Companies like Ford who have done a great job lining their profile images up with the cover photo will have to make some changes. This change is not too dramatic, but if you have two or three hundred to do before the 26th, then your hands might be full.

ford fan page

Facebook’s statement is as follows:

“On April 26, we will be updating the size of the profile picture on all Pages. We are letting you know about this small change in advance so that you can update your profile picture on April 26. The new profile picture will be 160 x 160 pixels and will sit at 23 pixels from the left and 210 pixels from the top of the Page.”

After the most recent changes, our company is still attempting to be caught up from the launch of timeline. We are happy to have change because it keeps us all in business, but what changes do we face next. With the recent purchase of instagram will we see some changes in a few months? Will we be going through another platform overhaul next year? Only facebook can provide those answers. If you could have one thing changed what would it be? Put your answer in the comments below.