Facebook Rolls Out Fan Page Timeline

We have all been waiting for timeline to take effect on fan pages, and a lot of us have been speculating what might be changing. Well the changes are here, and our last post “Facebook Tabs are Getting Wider?” was not far off. We even nailed the spot that applications would show, and the exact size the new tabs would be. The tabs have gotten wider as expected, but what else has changed?

 

When you first login as your fan page today, you will see a notification at the top of your page informing you about the changes. The pages will take full effect on March 30th, and in the meantime, you can preview the new changes. This window of 30 days is very short, and goes against facebook promise to give a 90 day warning before all changes. We will not harp at that much now, but many of us in the tab industry will be scrambling to update our platforms. Let us click preview and see what changes there are. 

Now that you are previewing timeline, you will have gained a cover image, just like profiles. This is an item we all expected, and hope you have created a cover for your page. 

 

In addition, a big change is how the application for your fan page is displayed. Your applications are on the right side below your cover photo, and if you have multiple apps, you will have to click a button to expose them.

 

If you have multiple applications or tabs for your fan page, and they are not linked together on your displayed application or tab, they might never be seen. Sorry http://www.NorthSocial.com, but this update is not helpful for you.

 

A big part of timeline for businesses was the ability to tell its story. With timeline, you can add opening day, special events, and so much more. To review all of your previous dates might take some time, but it is worth it to gain exposure to your customers.

 

The new admin panel might take a little while to get used to, but it seems to keep everything nicely in one place.  The panel now contains your notifications, new likes, insights, and the new messages feature. 

Timeline for pages will allow facebook users to send you private messages, and for you to respond privately too them. This is a huge feature, which can help businesses cut back on negative posts on their wall.

 

The facebook tabs have made a huge change as expected. They now are 850 pixels wide, and can fit the average website in side of them. Another big change is that other applications or tabs are no readily viewable from the new display. You can access them by clicking a small button that displays all of your apps, but is not extremely noticeable. This is a huge disadvantage for facebook tabs that are not directly linked together.

Overall, the new changes for fan pages are a big plus, but it will take everyone a while to get used to. To hear all the upcoming changes coming to Fan pages visit us as we watch it live athttps://www.facebook.com/business/fmc

 

By: Dan McGaw

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Info Graphics of Facebook stats

Ben Parr

by Ben Parr

 

The Social Media Infographics Series is supported by Vocus‘ Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals.

You likely know that Facebook is the world’s largest social network with more than 800 million users, but did you know that more than 250 million photos are uploaded every single day? Or that the average American spends seven hours and 46 minutes browsing her friends’ profiles per month?

Facebook has become an integral part of our lives — some people more than others. It’s where we learn what our friends are doing, who they’re dating and even what they’re listening to.

We wanted to dive deeper into the Facebook phenomenon, so we collected some stats about the social network and put them together in one infographic. Check out what makes Facebook tick (and what celebrity is the king of Facebook with 47+ million fans) below.

Steve Yegge Google Platform Rant Highlights

Steve Yegge Google Platform Rant Highlights.

 

Last night, Google engineer, blogger, and frequent public speaker Steve Yegge wrote an epic rant about Google’s inept handling of the Google+ platform.

His primary message: Google+ is not a platform like Facebook. It’s trying to dictate the direction of Google+ instead of opening up to developers and letting them show Google what makes sense and what doesn’t.

He posted the rant on Google+, but forgot to turn off the “Public” sharing option. It was only meant to be shared internally at Google.

The manifesto, for lack of a better word, begins by detailing Yegge’s grievances about working under Jeff Bezos at Amazon.

Yegge goes on to outline everything he thinks is wrong with Google, and with Google+.

While Yegge took down the post from public view, he plans to re-post it internally at Google.

It’s definitely worth a read.

Silicon Filter picked up Yegge’s post and republished parts of it, but if you want to read the full (very, very full) text of the post, click here.

Here are some insightful highlights from Yegge’s post:

  • “That one last thing that Google doesn’t do well is Platforms. We don’t understand platforms. We don’t “get” platforms. Some of you do, but you are the minority. This has become painfully clear to me over the past six years. I was kind of hoping that competitive pressure from Microsoft and Amazon and more recently Facebook would make us wake up collectively and start doing universal services. Not in some sort of ad-hoc, half-assed way, but in more or less the same way Amazon did it: all at once, for real, no cheating, and treating it as our top priority from now on.”
  • “Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo). We all don’t get it.”
  • “The Google+ platform is a pathetic afterthought. We had no API at all at launch, and last I checked, we had one measly API call.”
  • “Google+ is a knee-jerk reaction, a study in short-term thinking, predicated on the incorrect notion that Facebook is successful because they built a great product. But that’s not why they are successful. Facebook is successful because they built an entire constellation of products by allowing other people to do the work. So Facebook is different for everyone. Some people spend all their time on Mafia Wars. Some spend all their time on Farmville. There are hundreds or maybe thousands of different high-quality time sinks available, so there’s something there for everyone.”
  • “The problem is that we are trying to predict what people want and deliver it for them…
    You can’t do that. Not really. Not reliably. There have been precious few people in the world, over the entire history of computing, who have been able to do it reliably. Steve Jobs was one of them. We don’t have a Steve Jobs here. I’m sorry, but we don’t.”
  • “And also don’t get me wrong about Google+. They’re far from the only offenders. This is a cultural thing. What we have going on internally is basically a war, with the underdog minority Platformers fighting a more or less losing battle against the Mighty Funded Confident Producters.”
  • “It’s everyone. The problem is that we’re a Product Company through and through. We built a successful product with broad appeal — our search, that is — and that wild success has biased us.”

  • “I’m not saying it’s too late for us, but the longer we wait, the closer we get to being Too Late.” 

Facebook Gets in the App Discovery Game With “Graph Rank”

Facebook Gets in the App Discovery Game With “Graph Rank”.

Ina Fried

By Ina Fried

Among its flurry of announcements on Thursday, Facebook announced plans to help users find apps and other content based on how popular those things are with one’s own social circle.

The more popular an app is with one’s friends, the more likely a user is to see it on their feed, CTO Bret Taylor said. Also on the app side, Zuckerberg discussed an “add to timeline” button that developers can add to their apps allowing all of a user’s activity to be automatically sent to Facebook so long as the user agrees from the outset. (Cue the oversharing, notes colleague Tricia Duryee.)

Social discovery of apps is seen as the next frontier in solving the troublesome problem of finding useful and relevant programs from among hundreds of thousands of choices. GetJar, for example, has tried to build its own social signals into the latest versions of its app store.

In a blog post, Taylor touted the benefits of its approach.

“App discovery is an important part of the Open Graph philosophy,” Taylor wrote. “The structure of the Open Graph enables apps to grow more quickly based on usage. The more engaging your app is, the more people will discover it on Facebook.”

The f8 keynote speech is just wrapping up. Click here for AllThingsD’s liveblog
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How the 10 Most Popular Facebook Brands Rank by Engagement [Chart]

How the 10 Most Popular Facebook Brands RankFacebook by Engagement [Chart].

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Last week, Facebook unveiled a new public metric to gauge the success of a Facebook Page beyond its Like count. The feature, called “People Talking About,” calculates user-initiated activities on a Page, including posts, comments, Likes, mentions, shares, poll votes, photo tags and checkins.

Not surprisingly, those brands with the greatest number of Likes don’t necessarily rank as highly against the new metric, according to data from Famecount.

Here are the top ten consumer brand pages by Likes:

1. Coca-Cola: 34,511,504
2. Starbucks: 25,446,846
3. Oreo: 23,092,391
4. Red Bull: 22,427,254
5. Converse All Star: 20,780,055
6. Converse: 20,141,021
7. Skittles: 19,348,317
8. Playstation: 17,420,065
9. Pringles: 13,602,128
10. Victoria’s Secret: 15,343,727

And here are the top ten consumer brand pages re-ranked by Talking About:

1. Starbucks: 508,526
2. Coca-Cola: 220,867
3. Victoria’s Secret: 145,125
4. Skittles: 137,558
5. Oreo: 114,454
6. Red Bull: 112,051
7. Playstation: 104,837
8. Converse: 52,866
9. Pringles: 50,488
10. Converse All Star: 40,858

Although not featured in this list, perhaps the biggest success in this case is McDonalds, which is ranked 18th by number of Likes, and second in engagement (“Talking About”).

Why Recruiters Prefer Facebook for Recruiting Young Professionals

Why Recruiters Prefer Facebook for Recruiting Young Professionals.

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Despite the challenges social media presents for human resources professionals, it plays a growing role in talent recruitment. The big question, though, is where to find talent.

While employers continue to use professional networking site LinkedIn for recruiting, especially when hand-picking for executive positions, they prefer interacting with students and graduates via Facebook rather than LinkedIn, according to a study by online recruiting research lab Potentialpark.

For the study, Potentialpark surveyed more than 30,000 students and graduates worldwide and analyzed the online career presence of more than 500 companies in the U.S., Europe and Asia. Since the data has not yet been published online, Mashable spoke with Potentialpark about its findings.

Within the European survey respondents, 48% said they prefer to connect with recruiters via LinkedIn, while only 25% said they prefer connecting via Facebook. When asked to explain their reservations about Facebook, the majority of respondents said Facebook is “not the right place” to interact with employers or that they are “uncomfortable sharing private information.”

These findings aren’t shocking, as privacy seems to be a common theme when it comes to employment and Facebook. But these reservations aren’t keeping employers from getting active on Facebook. Potentialpark found that more than one-third of the top 100 employers in Europe have a Facebook Page for recruitment purposes, many of them with more than 1,000 fans.

So, why are employers so interested in connecting with recruits on the world’s largest social network if candidates seem creeped out by Facebooking with recruiters?

Potentialpark interviewed HR professionals about their motivation to be active on Facebook and found that they had multiple reasons for involvement. Here’s an overview of reasons why recruiters cited a preference for Facebook when dealing with young talent:

  • 1. It’s more engaging. With Facebook, employers can follow a “let them come to us” strategy by setting up a business page for recruitment and career purposes. Recruiters noted that the interesting content on pages leads to comments, discussions and more personal interactions. With LinkedIn, the communication is very much one-way in the recruiting world, as employers proactively search for candidates and message them.
  • 2. Facebook is where the action is. Recruiters perceive that few students and recent graduates actively update their LinkedIn profiles, whereas they are quite active on Facebook. Therefore, it just makes sense to connect with them where they already hang out online.
  • 3. It’s free. Employers like that Facebook enables them to upload advanced recruitment content, such as testimonials, videos, pictures or a job search — and it’s all free of charge. This broad range of tools enables a company to showcase itself as an attractive employer.
  • 4. It’s a bigger network. Facebook offers a larger audience, with more than 800 million active users worldwide, compared with LinkedIn’s user base of around 120 million members.
  • 5. It’s more open. Facebook is free for all members and requires no premium accounts to use certain features. As a result, it’s a more open network than LinkedIn.
  • 6. The Like button. When it comes to career website integration, Facebook takes the cake — Facebook feeds and the Like button are easier to integrate.
  • 7. It’s better for branding. Recruiters report they tend toward LinkedIn and other business networks for networking, screening and recruiting. However, when it comes to employer branding activities and talent communication — especially with students, graduates and early career professionals — many prefer Facebook.

Having an active presence on Facebook is certainly a great start for employers looking to attract and communicate with young talent.

Do you think Facebook trumps LinkedIn when it comes to interacting with employers? Tell us in the comments below.